![]() ![]() Our aim in this research is to explore this FOMO and its behavioral consequences. Consequently, they are likely to experience an aversive feeling of missing out on known but unattended experiences, a concept known as “fear of missing out” (FOMO). ![]() Yet, since at any moment they can only be in one place, people end up missing many other experiences. Through digital tools, individuals have access to real-time information about experiences in their environment. Today, plagued by continual rushing and a sense of urgency, people pursue more, live faster, and feel that their resources are insufficient. How would you feel? Would your awareness of alternative activities affect your dining experience that evening or your restaurant choice next time you dine? If you are a marketer, how would you appeal to the consumer in this moment? Upon checking them, you become aware of other activities and experiences taking place in town: a new movie playing, a concert, a free pizza night, and numerous other events you did not know about. As you are dining, your phone starts flashing with messages and social media notifications. Imagine that on a Friday evening, you are having dinner at a new restaurant you have been eager to try. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.Ĭompeting interests: The authors have declared that no competing interests exist. The work is made available under the Creative Commons CC0 public domain dedication.ĭata Availability: All SPSS data files for the reported experiments are available from the Dryad database (doi: 10.5061/dryad.6n2c2n2), can be accessed at įunding: The author(s) gratefully acknowledge research funding provided by the Marketing Science Institute ( ). This is an open access article, free of all copyright, and may be freely reproduced, distributed, transmitted, modified, built upon, or otherwise used by anyone for any lawful purpose. Received: JAccepted: ApPublished: April 30, 2020 PLoS ONE 15(4):Įditor: Stefano Triberti, University of Milan, ITALY As a consequence, FOMO is perceived to have negative influences on people's psychological health and well-being because it could contribute to people's negative mood and depressed feelings.Citation: Hayran C, Anik L, Gürhan-Canli Z (2020) A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences. A psychological dependence to being online could result in anxiety when one feels disconnected, thereby leading to a fear of missing out or even pathological Internet use. ![]() On the other hand, mediated communication perpetuates an increased reliance on the Internet. On one hand, modern technologies (e.g., mobile phones, smartphones) and social networking services (e.g., Facebook, Twitter) provide a unique opportunity for people to be socially engaged with a reduced "cost of admission". In this theoretical framework, FOMO can be understood as a self-regulatory state arising from situational or long-term perception that one's needs are not being met.With the development of the internet, people's social and communicative experiences, originally mostly face-to-face, have expanded to include much time interacting over social media. In other words, FOMO perpetuates the fear of having made the wrong decision on how to spend time since one "can imagine how things could be different".Self-determination theory (SDT) asserts that the feeling of relatedness or connectedness with others is a legitimate psychological need that influences people's psychological health. ![]() FOMO is also defined as a fear of regret, which may lead to a compulsive concern that one might miss an opportunity for social interaction, a novel experience, a profitable investment, or other satisfying events. This social anxiety is characterized by "a desire to stay continually connected with what others are doing". Fear of missing out Fear of missing out, or FOMO, is "a pervasive apprehension that others might be having rewarding experiences from which one is absent". ![]()
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